Failure to Plan is Planning to Fail

As the Sr. Employment Advisor for Centurion Military Alliance (CMA) and Global Director of Talent Acquisition at Percepta, a Ford Motor company, I am both humbled and proud to have the opportunity to share, mentor, and prepare the honorable military men, women, and their families for the challenges presented by transition. With a keen understanding that everyone’s transition is unique, I subscribe to providing those who seek out CMA’s assistance with an authentic, real-word personal perspective that focuses not solely on the how and why of Vocational Proficiency; but the importance of developing, identifying, and aligning your professional brand that will accentuate your value in a seemingly difficult “blue ocean” labor market.

To that point, according to a study published by the University Southern California Institute and Volunteers for America, among the main barriers of veteran employment, lack of preparation for finding a civilian job, and unrealistic expectations for the kind of work and salary for which they qualify is at the center of the list (Druzen, 2015).  With the rate of unemployment trending at historical lows of 3.5 percent aggregated, the number of “unfilled jobs” in America is at an all-time high of 7.1 million. Simply stated, the supply of talent needed to fill the demand of available open opportunities means it’s an employee’s market. Knowing this information should help boost your confidence in finding that next career opportunity. However, while companies of all sizes are searching for new ways to find and attract the best and the brightest talent, be cautious of idly sitting by and hoping that you will simply be noticed.

So, what’s your takeaway from this message?  Be intentional about developing and aligning your professional brand early and often by creating a realistic plan of action to navigate through the obstacles that will present themselves during your transition. Equally important, don’t hesitate to reach out and ask for assistance if you are not sure where to start, Centurion Military Alliance (CMA) and our team is here and ready to help!  



Druzen, H. (2015, May 12). Report: Despite hiring efforts, veterans face employment obstacles and civilian disconnect. Retrieved March 4, 2019, from

Jarod Myers